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media convergence

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What is Transmedia Broadcasting?

By admin ⋅ March 31, 2009 ⋅ 3 comments

Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]

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