International Television
What is Transmedia Broadcasting?
Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]
Early Viewing Habits for the Younger Generation
A study carried out in the US found that 40% of children are regularly watching television or videos by 3 months of age. This increased to 90% for children aged 2.
The researchers interviewed over 1000 parents during February 2006. The time spent in front of the television, was more than 40mins per day for up [...]
Less Eyeballs, Less Money
So as we have all suspected and discussed over months, TV ratings are down. In the US viewing numbers are down by more than 2.5 million. Networks fear with technologies like TiVo, DVRs and DVD recorders, they are unable to track the viewing numbers.
A drop in the viewing audiences means a cut in advertising revenue, [...]
Media Companies, 360 degree turn on YouTube
After many broadcaster putting the pressure on YouTube to take down content from their stations. CBS has said that YouTube has played a part in it’s increase of ratings.
CBS signed a deal with YouTube about a month ago and since have uploaded over 300 videos with viewings of 29.2m in total. With 3 of their [...]
TV, Where to Now?
For such a long time there have been many opinions of where we will watch TV in the future and on what device. Will it be Internet TV, P2PTV, HDTV, IPTV, Streaming Video? Laptop, TV, Mobile phone, PDA, iPod? There are issues that need to be resolved for all of these methods and devices.
An article [...]
Shift to Online TV viewing
An article published in the San Francisco Gate reports the increase of people turning away from the tube to watch online content. The example of this is a college student who over hears other students talking about an episode about “World of Warcraft” of South Park. That night he watches the episode online.
Joe Laszlo, a [...]
TV Online or Not Online, that is the question.
In recent time there has been many debates on if TV will go online. Will people watch TV on their computer or on their TV? Can Internet speeds facilitate this? During this time there have been a few company start ups. Allowing their customers to start up their own online TV stations. Mavern and [...]
Turn on your Virgin, in-flight Pay TV
Virgin airlines Australia has announced that it will be introducing pay TV viewing on domestic flights. It’s believed there will be 24 channels, including news, music, sport and children’s entertainment. Screens will be installed into the back of the headrest of its planes. The pricing is believed to be between $5 – $10 AUS.
The positive [...]
Fox attempting online distribution
We have seen a massive profit for Apple since the opening of its US iTunes Music store. It’s not just music that has been selling well through the store, but also video content. From TV series to music videos and short Pixar animations. Fox Studios, although they have products on the iTunes store, want to [...]
Product Placement has only just begun
In a world where viewing habits are changing, advertisers are attempting to find a way to get their products in front of the consumers. DVRs have allowed the viewer to skip past the traditional 30 second ad. One way that advertisers have attempted to get their product in front of consumers is product placement, [...]
