International Media
Bittorrent usage rises along with box office sales
An article published on The Age website speaks of the increase in Australians use of illegal Bittorrent sites. Australians usage ‘grew from 785,000 in April last year to 1,049,000 in April this year, Nielsen says. This is a year-on-year increase of 33.6 per cent.’?As seen previously, ‘industry research has shown that Australians are per capita one of the world’s biggest users’. Legal download sites e.g. the iTunes and Bigpond stores, ‘are not yet making up for the drop in physical disc sales’.
What is Transmedia Broadcasting?
Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]
Bob DeSena Keynote at OMMA Mobile
This is an excellent Keynote about the future of mobile phone technologies and marketing. There are also a few other great videos on mobile trends.
This is a definite to watch. Click the link below to watch the keynote video.
Related Articles:
Bob DeSena Keynote at OMMA Mobile
http://link.brightcove.com/services/link/bcpid464120922/bclid1078683802/bctid1078637726
Less Eyeballs, Less Money
So as we have all suspected and discussed over months, TV ratings are down. In the US viewing numbers are down by more than 2.5 million. Networks fear with technologies like TiVo, DVRs and DVD recorders, they are unable to track the viewing numbers.
A drop in the viewing audiences means a cut in advertising revenue, [...]
TV, Where to Now?
For such a long time there have been many opinions of where we will watch TV in the future and on what device. Will it be Internet TV, P2PTV, HDTV, IPTV, Streaming Video? Laptop, TV, Mobile phone, PDA, iPod? There are issues that need to be resolved for all of these methods and devices.
An article [...]
Turn on your Virgin, in-flight Pay TV
Virgin airlines Australia has announced that it will be introducing pay TV viewing on domestic flights. It’s believed there will be 24 channels, including news, music, sport and children’s entertainment. Screens will be installed into the back of the headrest of its planes. The pricing is believed to be between $5 – $10 AUS.
The positive [...]
Fox attempting online distribution
We have seen a massive profit for Apple since the opening of its US iTunes Music store. It’s not just music that has been selling well through the store, but also video content. From TV series to music videos and short Pixar animations. Fox Studios, although they have products on the iTunes store, want to [...]
Product Placement has only just begun
In a world where viewing habits are changing, advertisers are attempting to find a way to get their products in front of the consumers. DVRs have allowed the viewer to skip past the traditional 30 second ad. One way that advertisers have attempted to get their product in front of consumers is product placement, [...]
Teenagers Say No, To Viewing Content on Mobile Devices
I must first say that I was shocked by the information of this article. Young people don’t want TV content shown on their mobile. I then sat there for a while and thought about it. I don’t want TV content on my mobile either.
I want something new, I don’t want to see South Park already [...]
YouTube, Another Free Public Site of Corporate Ads?
It seems that the very popular YouTube, despite is huge hits per day, does not make money. To change this YouTube is speaking with Hollywood studios about showing film trailers. They haven’t stopped there, they have also been talking to sneaker makers. Does this mean that YouTube will just be another “Free” site where you [...]
