ABC’s iView on a Sony Bravia

Recently the Australian Broadcasting Corporation (ABC) announced a further development for their iView on-demand internet based video service and Sony. The new internet enabled Sony Bravia televisions and Blu-ray players will allow access to ABC’s iView. The partnership between the two institutions began last year with the introduction of access to iView through Sony’s PlayStation [...]

ABC’s iView avaliable on PS3

Recently the Australian Broadcasting Corporation (ABC) announced a partnership with Sony, to allow PS3 owners access to their on-demand internet based video service, iView. This partnership will aid in the progression of online video content be viewed on a television rather than solely being viewed upon a computer screen.
Kim Dalton, ABC’s Director of Television says [...]

Bittorrent usage rises along with box office sales

An article published on The Age website speaks of the increase in Australians use of illegal Bittorrent sites. Australians usage ‘grew from 785,000 in April last year to 1,049,000 in April this year, Nielsen says. This is a year-on-year increase of 33.6 per cent.’?As seen previously, ‘industry research has shown that Australians are per capita one of the world’s biggest users’. Legal download sites e.g. the iTunes and Bigpond stores, ‘are not yet making up for the drop in physical disc sales’.

What is Transmedia Broadcasting?

Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]

ABC Increase their lead with ABC Mobile

There is no doubt that ABC are the Australian leaders for broadcasting their content across alternative platforms. They currently broadcast on two digital channels (ABC1 and ABC 2), along with iView an online platform, accompanied by their media rich website. ABC now have further placed their mark as being the leaders in transmedia broadcasting with the introduction of ABC Mobile (http://m.abc.net.au/).

This will allow a phone that has internet to access the ABC Mobile site. ABC has designed dedicated applications for the iPhone and Andriod. Both of which are free downloads, with the iPhone application in the top 5 of the “Top Free Apps” section on the iTunes Store.

Videoclix Brings a New Video Advertising Method to the Table

There have been many theories of how to incorporate advertising into online video content. Many people have been against adapting the traditional/old media’s 30-second ad for online content, myself included.
Other theories have been, having a watermark (currently used for many television stations logo), lower 3rd text and pre/post-roll. All of these approaches still having the [...]