What is Transmedia Broadcasting?

Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting?
To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]

ABC Increase their lead with ABC Mobile

There is no doubt that ABC are the Australian leaders for broadcasting their content across alternative platforms. They currently broadcast on two digital channels (ABC1 and ABC 2), along with iView an online platform, accompanied by their media rich website. ABC now have further placed their mark as being the leaders in transmedia broadcasting with the introduction of ABC Mobile (http://m.abc.net.au/).

This will allow a phone that has internet to access the ABC Mobile site. ABC has designed dedicated applications for the iPhone and Andriod. Both of which are free downloads, with the iPhone application in the top 5 of the “Top Free Apps” section on the iTunes Store.

Bob DeSena Keynote at OMMA Mobile

This is an excellent Keynote about the future of mobile phone technologies and marketing. There are also a few other great videos on mobile trends.
This is a definite to watch. Click the link below to watch the keynote video.
Related Articles:
Bob DeSena Keynote at OMMA Mobile
http://link.brightcove.com/services/link/bcpid464120922/bclid1078683802/bctid1078637726

YouTube, YouMobile

YouTube now has a mobile friendly 3G website, http://m.youtube.com is a xHTML site optimize for the mobile phones. Although this has been live for sometime it has been pushed to the side due to the media hype of the YouTube and Apple partnership with both Apple TV and speculation as to whether or not YouTube [...]

iPhone. Will it show us the "Real Internet"

So just as the massive hype of the iPhone scales down, it has been put back into the media spotlight. Questions are being raised at to whether the iPhone will show us the “Real Internet”?
Will it be able to display Flash and Java? I have read articles that have differing answers. Steve Jobs was asked [...]

Advertisers not Fans of the Small Screen

An article in the New York time reported the lack of interest from advertisers for small screen. The latest program to experiment with the small screen was “Smallville”. The program used the alternative platform to tell the background of Oliver Queen, the billionaire mayor. The only sponsorship for this came from the Sprint (mobile phone [...]

Band Make Music Video on Mobile Phone

A band by the name of 8mm has produced their own music video simple using a mobile phone and iMovie. Many would say that this isn’t exciting at all. What I find fascinating is that video on phone has got to a point where people aren’t just using it to take videos of their [...]

Video or iPod, apparently not used

An article published in yahoo news, stated that a study carried out by Nielsen reveled, owners of video iPods used the video function less than 2%. This is a smaller number than I would have ever expected, but there are many questions, which aren’t answer by Nielsen.
What’s the age group of the people involved in [...]

iPod, a go to Jail Card?

It seems that the Australian Government have decided our copyright laws are up to date for the digital age.
An article in the age stated the new laws “allow users to make one “main copy” of a CD as well as “temporary copies”, but the temporary copies must be destroyed at the “first practicable time”.
To import [...]

TV, Where to Now?

For such a long time there have been many opinions of where we will watch TV in the future and on what device. Will it be Internet TV, P2PTV, HDTV, IPTV, Streaming Video? Laptop, TV, Mobile phone, PDA, iPod? There are issues that need to be resolved for all of these methods and devices.
An article [...]