An article published on The Age website speaks of the increase in Australians use of illegal Bittorrent sites. Australians usage ‘grew from 785,000 in April last year to 1,049,000 in April this year, Nielsen says. This is a year-on-year increase of 33.6 per cent.’?As seen previously, ‘industry research has shown that Australians are per capita one of the world's biggest users’. Legal download sites e.g. the iTunes and Bigpond stores, ‘are not yet making up for the drop in physical disc sales’.

Many people within the media field may have heard of the term transmedia storytelling, but what is transmedia broadcasting? To define transmedia broadcasting we must first explain the fundamentals of transmedia storytelling. Henry Jenkins, a key media theorist in the area of convergence, was the first to discuss this new method of storytelling. Jenkins describes [...]

There is no doubt that ABC are the Australian leaders for broadcasting their content across alternative platforms. They currently broadcast on two digital channels (ABC1 and ABC 2), along with iView an online platform, accompanied by their media rich website. ABC now have further placed their mark as being the leaders in transmedia broadcasting with the introduction of ABC Mobile (http://m.abc.net.au/). This will allow a phone that has internet to access the ABC Mobile site. ABC has designed dedicated applications for the iPhone and Andriod. Both of which are free downloads, with the iPhone application in the top 5 of the “Top Free Apps” section on the iTunes Store.